Diamond Academy

Whether you’re looking at lab-grown or mined diamonds, these are the five questions that separate a trustworthy jeweller from a salesperson hoping you won’t ask. Bring them to every appointment.

Certification is your diamond's birth certificate — but not all certificates are equal. Here's how to read them with confidence before you buy.

When it comes to buying a diamond—whether it's for an engagement ring or a timeless piece of jewelry —understanding the 4Cs is essential. View various diamond cuts, a diamond clarity chart and a diamond color chart in this post. These four characteristics—Cut, Color, Clarity, and Carat Weight—determine the quality and value of a diamond.